The Future of Online Ordering in the Glass Industry
Why the shift is happening, and what it could mean for your business
Published: July 2025
Author: Sam Frankland
For decades, ordering glass has been a process built on relationships, custom drawings, and deep product knowledge. It’s an industry shaped by complexity and custom work. Because of that, digital ordering has often seemed out of reach.
But that perception is starting to shift.
In this blog, we explore how expectations are evolving, how forward-thinking companies are responding, and how the industry is reimagining the way it takes and manages orders.
Key Takeaways
- The glass industry is seeing increased interest in digital tools, but ordering workflows often remain manual
- Customers expect more control, faster turnaround, and fewer errors—especially from mobile devices
- Early adopters of online ordering are seeing measurable gains in productivity, throughput, and customer satisfaction
- Platforms like Smart Glazier Connect offer a practical solution for glass processors and hardware suppliers who want to modernize their order intake without overhauling existing systems
- Features like interactive 3D quoting make your customers look more professional, helping them secure jobs… and when they win, you win
Where We Are Now
Most glass processors have already embraced digital systems on the production side. Solutions like A+W, Lisec, Optima, and Fenevision have helped bring structure and traceability to production workflows.
However, when it comes to receiving orders, many businesses are still relying on a mix of emails, spreadsheets, faxes, and phone calls. These tools work, but they introduce friction. Orders may be delayed, errors are harder to catch, and both the supplier and customer often spend unnecessary time clarifying details.
Double data entry remains a major barrier to efficiency. Teams often find themselves re-keying the same job information into multiple systems – quoting tools, design software, ERP platforms – leading to wasted time, duplicated effort, and a higher chance of costly errors and rework.
This gap between digital production and manual intake is becoming harder to ignore.
Changing Expectations
We’ve all become used to digital experiences in our everyday lives. Whether ordering food, booking travel, or shopping for parts, we expect clarity, convenience, and quick responses. Increasingly, those expectations carry over into our professional interactions.
Recent data shows that more than 80% of B2B buyers now prefer to place and pay for orders online. During working hours, many use mobile devices to research, compare, and purchase products. These preferences are becoming standard, not just in retail, but in industries like construction, manufacturing, and glass.
Today’s glaziers and installers want to configure products accurately, access live pricing, and place orders without needing to chase up confirmation. They want confidence that the job was submitted correctly and that the supplier has everything needed to proceed.
The Real Opportunity: Helping Your Customers Win
While digital ordering clearly helps streamline internal workflows, its greatest potential may lie in how it empowers your customers to win more work.
Imagine this: a glazier on-site with a client, configuring a custom frameless shower using a tablet or laptop. Within minutes, they generate a professional, interactive 3D quote—complete with glass specifications, cutouts, and finish options—and send it directly to the homeowner or builder. The quote is accurate, visual, and instantly impressive.
Or picture a commercial contractor preparing a storefront bid. They draw up the project and select all required hardware—handles, locks, patch fittings—using an online catalogue-style interface, choosing the exact finish and verifying compatibility in real time. Pricing and visuals are displayed instantly. No phone calls, no catalogs, no delays.
This isn’t just about saving time. It’s about changing how your customers position themselves in the market. With better tools, they look more professional. They quote faster. They build trust. And they win more jobs.
And when they win more jobs, your business grows too.
Digital ordering isn’t just about improving operations. It’s about helping your customers become the kind of businesses others want to work with—faster, smarter, and more self-sufficient.
A Unified Platform for a Fragmented Workflow
Many glass processors currently rely on a patchwork of software tools: one for quoting, another for showers, another for storefronts or railings. This fragmentation creates inefficiencies, increases training overhead, and makes it harder to maintain consistency across customer orders. The opportunity now lies in unifying these tools into a single platform that streamlines every step of the order intake and design process.
Real-World Results
Some businesses are already seeing what’s possible when they digitize their ordering process:
- Precision Glass Industries (Texas) increased order volume from 150–200 per day to over 450, without adding staff. Removing manual bottlenecks allowed them to process more jobs with greater accuracy and speed.
- C-Glass (Poland), a hardware supplier, launched an online portal that now handles more than 180 customer orders per day. Within a year, they gained a notable share of their local market.
- National Glass (Australia) made digital ordering a standard part of their customer experience. As a result, they reduced turnaround times and lowered error rates across product lines.
These outcomes aren’t about adopting generic e-commerce platforms. They’re about using purpose-built tools that support the specific needs of the glass industry.
What Makes It Work
Online ordering doesn’t succeed by forcing generic tools into a specialised workflow. It succeeds when it reflects how glass and hardware businesses actually operate.
That’s why we developed Smart Glazier Connect—a platform built specifically for glass processors and hardware suppliers.
And because Smart Glazier Connect is fully mobile-compatible, glaziers can quote and place orders on-site with a client. Whether in a home, on a job site, or at a builder meeting, they’re always ready to move forward.
For Glass Processors
Smart Glazier Connect gives your customers—installers, glaziers, and estimators—access to a branded online portal where they can:
- Select and customize projects from templated product configurations
- Automatically validate glass sizes, thickness, and hardware compatibility
- Receive live pricing, confirm orders, and send them directly into your production workflow
The portal is fully white-labeled with your logo, colours, and product range. Customers get a consistent, professional experience that feels like your own website.
One major advantage is its ability to produce files that are compatible with DXF and other major glass production software. That means order data flows directly from the customer’s online quote into your factory without manual re-entry.
The result is an accurate, production-ready order that reduces back-and-forth, cuts down errors, and speeds up the path to fabrication.
For Hardware Suppliers
The same portal enables your customers to:
- Search or configure hardware by project type (e.g. frameless showers, glass entrances)
- Choose finishes, bundle compatible parts, and check pricing
- Place full hardware orders online, which flow directly into your internal system for dispatch
Smart Glazier Connect handles both product complexity and business logic. It supports custom pricing rules, customer-specific visibility, approval workflows, and multi-location setups. It integrates with systems like A+W, Fenevision, Lisec, Optima, and exports to Salesforce, Dynamics, and custom ERP platforms.
And because it’s built for desktop and mobile, your customers can place accurate orders 24/7—without needing to call or email.
It’s Not About Replacing People
Digital ordering doesn’t mean removing the human element. It means giving people the tools to work more effectively.
For internal staff, it reduces time spent interpreting drawings or redrawing panels due to errors. For customers, it reduces the need to chase updates, wait for quotes, or worry about whether their order has been received correctly.
Instead of spending time on repetitive admin tasks, your team can focus on building relationships, solving problems, and supporting growth.
The Takeaway
Digital ordering isn’t a fad. It’s a practical step toward better communication, higher efficiency, and stronger customer relationships.
The glass processors and hardware suppliers leading this change aren’t doing it for novelty. They’re doing it because it works.
Whether you’re exploring options or actively planning your digital transformation, the question to ask isn’t if this shift will happen—it’s when, and how your business will respond.
Want to Learn More?
Smart Glazier Connect is already helping glass businesses around the world simplify their ordering process and deliver a better experience for customers and internal teams alike.
Visit our website to book a demo with the team and see how it will work for you.
You don’t need to change everything overnight. But if you’re ready to take the first step, we’re ready to help.
No tienes que cambiar todo de golpe. Pero si estás listo para empezar, nosotros estamos listos para ayudarte.
Expo Glasstech Mexico / Puertas y ventanas, ShadeTech – industria de protección solar, se llevará a cabo del 6 al 18 de julio de 2025 en Centro Citibanamex en la Ciudad de México. Regístrate como visitante aquí: https://shorturl.at/J21b3